He walked face-first into that one
In the annals of American political slogan-writing, no one has ever borrowed material from a British cartoon.
Jeb Bush can fix that.
And Twitter can mock him for inspiring memories of Bob the Builder's 'Can we fix it? Yes we can!' with his new 'Jeb can fix it' catch-phrase.
The former Florida governor relaunched his ailing presdiential campaign on Monday with a Tampa speech that climaxed with a litany of things he can 'fix' – just like Bob's friends Scoop, Muck, Dizzy and Roley.
'After seven years of incompetence, corruption and gridlock in Washington, we need a president who can fix it,' Bush told supporters on Monday.
'I can fix it.'
'After seven years of historic cuts to our military – a foreign policy based on leading from behind – the emboldening of our enemies, and the isolation of our allies, we need a president who fixes America’s standing abroad,' the speech continued.
'I can fix it.'
'After seven years of massive deficits, historic debt, and a president who vetoes defense spending because he wants more reckless spending, we need a president who fixes our budgetary mess.'
'I can fix it,' Bush said again. 'I know I can fix it – because I’ve done it.'
Another thing he's done is inspired legions of Twitter users to pass around Bob the Builder's opening credits and theme song with short-form snickers.
'I blame Jeb Bush for putting the Bob the Builder theme song in my head this morning,' comic book author Jeremy Whitley tweeted. 'For this there can be no forgiveness.'