Two very different coffee companies, two very different approaches to advertising more or less the same product:
Clearly, the two companies in question know their target demographics very well indeed.
Any red-blooded man watching the first video would immediately jump out of his seat clawing at his eyes shouting, "DEAR GOD WHAT DID I JUST SEE?!?!?".
(Ladies, I don't care how evolved and sensitive you think we are supposed to be, but anything related to bleeding from your genitals will ALWAYS be horrifying to us dudes.)
And of course, any properly brought-up woman watching the second video would undoubtedly call its creators barbarians and juveniles- especially with respect to the goat-screwing joke.
These are, of course, the differences that make this country great.
In the meantime- I'm off to get some coffee. The proper stuff, not the weak-kneed burnt nonsense that you Americans consider coffee.